{"id":316,"date":"2020-07-12T19:48:00","date_gmt":"2020-07-12T17:48:00","guid":{"rendered":"http:\/\/pjprojects.de\/?page_id=316"},"modified":"2021-03-09T12:17:56","modified_gmt":"2021-03-09T11:17:56","slug":"meet-in-town","status":"publish","type":"page","link":"https:\/\/pjprojects.de\/?page_id=316","title":{"rendered":""},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#0ccf98\"><strong>Meet In Town<\/strong><\/h1>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50.8%\">\n<p class=\"brief\" style=\"font-size:14px;color:#313131; text-align: left;\"><strong>2018 &#8211; 2019<\/strong><br><strong>Brief<\/strong> \/<em> Build A Meeting App<br><\/em><strong>Role <\/strong>\/<em> Experience Designer<br><br>#strategy #UX #research #testing #survey #interview #agile #lean #designthinking\n<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"brief-text\" style=\"color:#313131; text-align: left;\">The Meet In Town app helps you <strong>find best meeting place for everyone<\/strong>. Quick and easy, it suggests attractive spots where you and your friends can reach at the same time. Three friends and I developed this app together.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"http:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/qqq.png\" alt=\"\" class=\"wp-image-1523\" width=\"3000\" srcset=\"https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/qqq.png 1908w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/qqq-300x190.png 300w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/qqq-1024x647.png 1024w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/qqq-768x485.png 768w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/qqq-1536x971.png 1536w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/qqq-1709x1080.png 1709w\" sizes=\"(max-width: 1908px) 100vw, 1908px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-mesmerize-full-hd is-resized\"><img decoding=\"async\" src=\"http:\/\/pjprojects.de\/wp-content\/uploads\/2020\/07\/mit_appstore-pic-new-apps-we-love_ohneback-1-1792x1080.png\" alt=\"\" class=\"wp-image-602\" width=\"896\" height=\"540\" srcset=\"https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/07\/mit_appstore-pic-new-apps-we-love_ohneback-1-1792x1080.png 1792w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/07\/mit_appstore-pic-new-apps-we-love_ohneback-1-300x181.png 300w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/07\/mit_appstore-pic-new-apps-we-love_ohneback-1-1024x617.png 1024w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/07\/mit_appstore-pic-new-apps-we-love_ohneback-1-768x463.png 768w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/07\/mit_appstore-pic-new-apps-we-love_ohneback-1-1536x926.png 1536w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/07\/mit_appstore-pic-new-apps-we-love_ohneback-1.png 1965w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#0ccf98\"><strong>Birth of Meet In Town<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\"><strong>We love to hang out together<\/strong>, but it is not always easy to meet. Time is short, distance is too far, and meeting points aren\u2019t charming at all. Besides, there is an endless ping-pong talk. Too much hassle. We needed to find a solution. Also because <strong>others seemed to have similar problems<\/strong>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1826\" height=\"697\" src=\"http:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/12345-1.png\" alt=\"\" class=\"wp-image-2132\" srcset=\"https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/12345-1.png 1826w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/12345-1-300x115.png 300w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/12345-1-1024x391.png 1024w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/12345-1-768x293.png 768w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/12345-1-1536x586.png 1536w\" sizes=\"(max-width: 1826px) 100vw, 1826px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#0ccf98\"><strong>Cross-functional team<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">We were a <strong>team of four<\/strong> with <strong>different experiences<\/strong>: app development, web development, design, and project development \/ experience design (me). For us, only virtual collaboration was an option. However, regular meet-ups in coworking spaces were a must. During team building, we reminded ourselves to stay open to change, learn from failure, be optimistic, focus on creativity, and most of all, have fun!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#0ccf98\">Process<\/h2>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">The question was, <strong>how do we tackle this challenge<\/strong>? I was responsible for project\/product development in general and user experience in particular. My initial focus was on our approach. To have a framework to start with, I described some guidelines and the basic procedure.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"http:\/\/pjprojects.de\/wp-content\/uploads\/2020\/10\/mit-process.png\" alt=\"\" class=\"wp-image-5969\" width=\"750\" height=\"98\" srcset=\"https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/10\/mit-process.png 2000w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/10\/mit-process-300x39.png 300w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/10\/mit-process-1024x133.png 1024w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/10\/mit-process-768x100.png 768w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/10\/mit-process-1536x200.png 1536w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/10\/mit-process-1920x250.png 1920w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65.5%\">\n<ul class=\"liste2\"><li>Some thinking constraints to stay focused.<\/li><li>Commitment to resources and time with a flexible scope.<\/li><li>A set of objectives and key results.<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:44.3%\">\n<ul class=\"wp-block-list\" id=\"block-bcbe10b0-568a-466d-a283-2ddd3a61462d\"><li>Time and cost plan.<\/li><li>Design Thinking &amp; Lean principles.<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/pjprojects.de\/wp-content\/uploads\/2020\/10\/www-2-1024x441.png\" alt=\"\" class=\"wp-image-6044\" width=\"841\" height=\"360\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#0ccf98\"><strong>Design Thinking<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">It started with Design Thinking. Because it was clear that we were <strong>at the beginning of a solution-finding process<\/strong> and not at the point of realizing an existing idea.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#099a71\"><strong>Understand<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">So we began to share our experiences and develop a common sense of the topic. <strong>Meeting places seemed to be the problem<\/strong>: sometimes the distance to a place was too far or the time too short to go there, or there was no good meeting place. <strong>But what challenges and needs did others have?<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#099a71\"><strong>Observe<\/strong><\/h3>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\">Target Group<\/h4>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">Who might have had trouble making (spontaneous) appointments in real life? Given our challenge, I looked at people with similar contexts of use and personal characteristics and created a <strong>user group profile<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-left has-text-color has-background\" style=\"background-color:#e8e8e8;color:#313131\">Younger or middle-aged people who live in cities. They are sociable, like to go out, for example to bars or restaurants. In the first place, they use messaging apps to organize their schedules; I also included &#8222;extreme&#8220; users (e.g., retirees), as this could lead to surprising results.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#353a46\"><strong>Observations<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">I conducted my field studies with my circle of <strong>friends and acquaintances<\/strong>. During the observation, I stayed in the background only occasionally asking questions. It was exciting to see how appointments were organized, what challenges were faced. There was much about how to deal with <strong>text messages<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\"><strong>Interviews<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">During recruitment, I prepared for the sessions by creating a <strong>checklist<\/strong> and updating <strong>interview principles<\/strong>. The interviews took place in diverse locations. I started with a briefing, continued with general questions, and dug deeper.<\/p>\n\n\n\n<ul class=\"liste wp-block-list\"><li>General: How did you organize your last appointment?<\/li><li>Deep going: Tell me how you will organize your appointments in 10 years and how this will affect your life.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\">Secondary Research<\/h4>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">To ground our knowledge, I studied <strong>recreational behavior<\/strong> and <strong>media use<\/strong>, both in popular media and in academia. They formed a basis for discussion and were integrated into our reflection and development process.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"600\" src=\"http:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/whatsapp1.png\" alt=\"\" class=\"wp-image-1269\" srcset=\"https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/whatsapp1.png 960w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/whatsapp1-300x188.png 300w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/whatsapp1-768x480.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption><span style=\"color:#313131\" class=\"has-inline-color\">Statista (Source: WhatsApp, 2018)<\/span><\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"625\" src=\"http:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/statista.png\" alt=\"\" class=\"wp-image-1266\" srcset=\"https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/statista.png 1000w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/statista-300x188.png 300w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/statista-768x480.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption><span style=\"color:#313131\" class=\"has-inline-color\">Statista (Source: TNS Emnid, 2010)<\/span><\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#099a71\"><strong>Point of view<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">Time to translate<strong> research into findings<\/strong>. The goal was to give meaning to what I had learned, gain insights and identify key questions. It helped us<strong> define design options<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">I categorized my results and gave names to these clusters. In this way, I got an overview and an idea of the topic. I then put it up for discussion.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1834\" height=\"1208\" src=\"http:\/\/pjprojects.de\/wp-content\/uploads\/2020\/10\/456.jpg\" alt=\"\" class=\"wp-image-6194\" srcset=\"https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/10\/456.jpg 1834w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/10\/456-300x198.jpg 300w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/10\/456-1024x674.jpg 1024w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/10\/456-768x506.jpg 768w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/10\/456-1536x1012.jpg 1536w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/10\/456-1640x1080.jpg 1640w\" sizes=\"(max-width: 1834px) 100vw, 1834px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\"><strong>Persona Sophie<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">Based on my data, I created Persona Sophie, <strong>a fictitious but realistic user<\/strong> \u2013 we adapted it as a team. Sophie helped us understand our users better. By using this persona, we always had our <strong>users in mind<\/strong> and acted according to their needs.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1400\" height=\"1037\" src=\"http:\/\/pjprojects.de\/wp-content\/uploads\/2020\/11\/s2.jpg\" alt=\"\" class=\"wp-image-6772\" srcset=\"https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/11\/s2.jpg 1400w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/11\/s2-300x222.jpg 300w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/11\/s2-1024x758.jpg 1024w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/11\/s2-768x569.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\">Search For Meaning<\/h4>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">Using the persona Sophie and the discovery collage, we began to turn relevant topics into <strong>insight statements<\/strong>.<\/p>\n\n\n\n<ul class=\"liste wp-block-list\"><li>People would like to meet more often.<\/li><li>Organizing meetings is frustrating.<\/li><li>Long journey and waiting times are unpleasant.<\/li><li>Mobile phones are used to organize meetings.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\">&#8222;How Might We&#8220; Question<\/h4>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">We framed our insights as question and focused on the following HMW question:<\/p>\n\n\n\n<p class=\"has-text-align-left has-text-color has-background\" style=\"background-color:#eceaea;color:#313131\">How can we help Sophie easily organize a meeting with her friends and meet them in an attractive place that everyone can reach at the same time?<\/p>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">This question served as the basis for further brainstorming<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#099a71\">Ideate<\/h3>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">We used various <strong>creativity techniques<\/strong> such as Figure Storming. The process was structured, the result sometimes crazy. Very important to us was the &#8222;Yes and&#8220; approach, i.e. building on other ideas and not limiting oneself and others. After a <strong>dot voting<\/strong>, we agreed on an idea that seemed both <strong>promising and innovative<\/strong>:<\/p>\n\n\n\n<p class=\"has-text-align-left has-text-color has-background\" style=\"background-color:#eceaea;color:#313131\">An app that shows attractive places that are right in the middle of all the people who want to meet.<\/p>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">The project was given a name: <strong>Meet In Town<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#099a71\">Prototype<\/h3>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\"><strong>Breaking Down User Experience<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">Time to build prototypes and gather feedback to improve our idea. First, I created an <strong>Experience Map<\/strong>. It gave an overview of the <strong>Touchpoints<\/strong> where users interact with our app or the Meet In Town project. And it broke down our idea <strong>into smaller components<\/strong> that were easier to test. I illustrated the user experience for our persona Sophie. This was a starting point for many questions and discussions.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:97.1%\">\n<ul class=\"liste wp-block-list\"><li>How do people hear about Meet In Town?<\/li><li>Should people pay for the app?<\/li><li>How does the appointment process work?<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:63.3%\">\n<ul class=\"wp-block-list\"><li>How will people use the app?<\/li><li>Which meeting points are displayed?<\/li><li>How do people get to the meeting place?<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1402\" height=\"1001\" src=\"http:\/\/pjprojects.de\/wp-content\/uploads\/2020\/11\/sj3.jpg\" alt=\"\" class=\"wp-image-6778\" srcset=\"https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/11\/sj3.jpg 1402w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/11\/sj3-300x214.jpg 300w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/11\/sj3-1024x731.jpg 1024w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/11\/sj3-768x548.jpg 768w\" sizes=\"(max-width: 1402px) 100vw, 1402px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\">Making Prototypes<\/h4>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\">Sophie`s Story<\/h5>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">I told a story about our <strong>app idea from the future<\/strong>. Persona Sophie and her adventures were the focus. The goal was to <strong>understand the experiences<\/strong> you can have with our app Meet In Town.<\/p>\n\n\n\n<p class=\"has-text-align-left has-text-color has-background\" style=\"background-color:#eceaea;color:#313131\">Sophie wants to meet friends for a drink after work. She knows that Ute is at home and Georg is out shopping. First she calls Georg. He&#8217;s at the Berlin TV tower and open for a spontaneous drink. Sophie then talks to Ute. Following the call, she opens her Meet In Town app. She enters her own address and those of the others into the app. After choosing a hip bar that&#8217;s right in the middle of them all, she shares the meeting place via WhatsApp. They all arrive at the bar at the same time and see each other much faster than expected.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-left wp-block-heading\">App Prototype<\/h5>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">After the decision for a meeting app was made, we started with the design and programming. Very soon there was a <strong>lo-fi<\/strong> prototype. And shortly after, a hi-fi prototype was available via Apple&#8217;s TestFlight program.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\"><strong>Benchmarking<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">This was a good time to analyze similar and successful products. Based on this, I formulated assumptions to maximize the use of the app. It included&#8230;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:64.7%\">\n<ul class=\"liste wp-block-list\"><li>more than two users,<\/li><li>different means of transport,<\/li><li>categories with attractive meeting points.<\/li><\/ul>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:41.4%\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/Competitors-1024x564.png\" alt=\"\" class=\"wp-image-1136\" width=\"226\" height=\"125\" srcset=\"https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/Competitors-1024x564.png 1024w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/Competitors-300x165.png 300w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/Competitors-768x423.png 768w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/Competitors.png 1208w\" sizes=\"(max-width: 226px) 100vw, 226px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#099a71\"><strong>Test<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">From the very beginning, I did <strong>guerrilla testing<\/strong>, or more precisely, I asked friends, acquaintances and strangers about our app prototype. This way I received feedback quickly, for example on usability issues. The tests enabled us to make adjustments at an early stage and with little effort. We developed our vision step by step.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#0ccf98\"><strong>Build Measure Learn<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">No unnecessary documentation, iterative development and incremental improvement &#8211; our <strong>agile approach<\/strong> evolved into the build-measure-learn feedback loop of the <strong>lean process<\/strong>. We worked with hypotheses, developed our vision, and gathered feedback. With the learnings we gained, we moved to the next round, and so on.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#099a71\">Ideas<\/h3>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">First, I defined what I wanted to test or needed to learn. I developed hypotheses that could be validated, such as:<\/p>\n\n\n\n<ul class=\"liste wp-block-list\"><li><strong>Assumption<\/strong>: Users consider how they want to get to a meeting point.<\/li><li><strong>Hypothesis<\/strong>: I believe that if users can choose between different means of transportation, they will choose the one that is most convenient for them.<\/li><li><strong>Measurement<\/strong>: This hypothesis is correct if I can observe that the options offered are used or positively evaluated.<\/li><li><strong>Research method<\/strong>: Usability test and surveys.<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#099a71\"><strong>Build \/ Code<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">Time to create the smallest possible hypothesis testing product, with core features that should be both interesting and useful. With our <strong>Minimum Viable Product<\/strong> (MVP), we wanted to find out as much as possible about the product and its users with minimal effort.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#099a71\"><strong>Measure<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">I carried out <strong>tests<\/strong>, <strong>surveys<\/strong> and <strong>inspections<\/strong>.<\/p>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\">Study design<\/h4>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">My <strong>test plan<\/strong> included the purpose of the test (testing hypothesis and usability), number of participants (5 people), session duration (45 min), frequency (at each iteration) and cost estimate (coffee &amp; cake per test). I also created a <strong>script for the test<\/strong> procedure.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\"><strong>Recruitement<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">I selected people with suitable characteristics according to various criteria, e.g. personal background, knowledge of the subject, attitudes and interests. One exclusion criterion was too much involvement in the project.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\"><strong>Sessions<\/strong><\/h4>\n\n\n\n<ul class=\"liste wp-block-list\"><li>Briefing: I informed the participants about the session and their role and contribution.<\/li><li>Pre-session: Brief warm up to learn more about the subjects&#8216; experiences with similar applications.<\/li><li>Test part: Question part, for example:<ul><li>Task: Go to the meeting point.<\/li><li>Scenario: You&#8217;ve been on the phone with a friend and want to meet for a drink &#8211; your friend is at the Brandenburg Gate right now. With the MIT app, you&#8217;ve found a fancy bar that&#8217;s right in the middle between the two of you. Share the information with your friend (in the test: my email).<\/li><\/ul><\/li><li>Post-session: Debriefing on the overall impression of the app (usability issues, etc.).<\/li><li>Closing: Answering open questions.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\"><strong>Online Surveys<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">I created online surveys using <strong>Google Forms<\/strong> to gain deeper insights. One was about user experience and hypotheses, the other was about usability.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"http:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/uuu.png\" alt=\"\" class=\"wp-image-1469\" width=\"637\" height=\"353\" srcset=\"https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/uuu.png 1273w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/uuu-300x166.png 300w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/uuu-1024x568.png 1024w, https:\/\/pjprojects.de\/wp-content\/uploads\/2020\/08\/uuu-768x426.png 768w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\"><strong>Usability Inspections<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">I regularly conducted usability inspections to identify usability problems. In doing so, I followed Jakob Nielsen&#8217;s <strong>10 Usability Heuristics for User Interface Design <\/strong>and\/or the interaction principles described in <strong>DIN EN ISO 9241 110<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#099a71\">Data<\/h3>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">After the measurements, I analyzed my qualitative and quantitative data collection, i.e., my tests, surveys, and inspections. I grouped, sorted, prioritized the data and presented my findings to the team. Reports included study design, hypothesis and usability evaluations, including illustrative screenshots.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\"><strong>Problems<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<ul class=\"liste wp-block-list\"><li>The app shows the locations zoomed out too much (small problem).<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-left wp-block-heading\"><strong>Positive results<\/strong><\/h4>\n\n\n\n<ul class=\"liste wp-block-list\"><li>Means of transport: The respondents rated the choice of means of transport positively. The online survey showed that more than 80% would include transportation choices in their planning.<\/li><li>Time calculation: The MIT app calculates for each meeting point (in terms of distance) the time gained or lost for an appointment.<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50.5%\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" src=\"http:\/\/pjprojects.de\/wp-content\/uploads\/2020\/10\/mit-test-6.png\" alt=\"\" class=\"wp-image-3506\" width=\"230\" height=\"392\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#099a71\"><strong>Learn<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">We integrated the user into the project from the beginning. Therefore, we never had to change direction (pivot), only make adjustments. <strong>Always a bit smarter than before<\/strong>, we took what we learned and went into the next cycle.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#0ccf98\"><strong>Summing Up<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#313131\">It started with an everyday problem. After a few months, there was a cool app featured by Apple in the &#8222;<strong>New Apps We Love<\/strong>&#8220; category. Now we&#8217;re excited to help ourselves and others meet more often in town.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#099a71\">Challenge<\/h3>\n\n\n\n<ul class=\"liste wp-block-list\"><li>Professional development of a digital project with limited resources and time.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-left has-text-color wp-block-heading\" style=\"color:#099a71\">Learning<\/h3>\n\n\n\n<ul class=\"liste wp-block-list\"><li>Develop a digital product in a complex domain (Cynefin framework) using an agile\/lean\/UX approach.<\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons aligncenter is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" style=\"border-radius:10px\">Landing page<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons aligncenter is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" style=\"border-radius:10px\">App Store<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#313131;font-size:40px\"><strong>__<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#313131; margin-bottom:0px;\">I want to work with you.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"mailto:pauljonczyk@gmail.com\">Email Paul<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet In Town 2018 &#8211; 2019Brief \/ Build A Meeting AppRole \/ Experience Designer #strategy #UX #research #testing #survey #interview #agile #lean #designthinking The Meet In Town app helps you find best meeting place for everyone. Quick and easy, it suggests attractive spots where you and your friends can reach at the same time. Three&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/pjprojects.de\/?page_id=316\">Weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-316","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meet In Town app helps you find best meeting place for everyone.<\/title>\n<meta name=\"description\" content=\"Based on preferences, means of transportation and realtime traffic data, we will show you the shortest way to get there. 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